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BMW ActiveE Wins EPA Green Power Partnership Best Marketing Campaign

Courtesy of BMW:

BMW of North America won the Best Marketing Campaign by a Green Power Purchaser award for its consumer-facing renewable energy programs under the ActiveE electric vehicle (EV) field trial. The award recognizes an outstanding promotional campaign by a purchaser of green power, and honors companies or organizations that purchase or generate green power and have actively promoted their use of green power internally or externally in an innovative or compelling way. EPA co-sponsors the Green Power Leadership Awards (GPLA) in conjunction with the Center for Resource Solutions (CRS).

Ranked #1 on the Dow Jones Sustainability Index for eight consecutive years, BMW has a rich history of commitment to sustainability. The MINI E and ActiveE electric vehicle field trials ushered in an era of electric mobility, situating the company perfectly to launch the i3 early next year as the company’s first mass produced battery electric vehicle. Through these field trials, BMW gained experience and insight into the needs and demands of consumers interested in a more energy-conscious lifestyle, which is why it has developed a portfolio of sustainably-oriented consumer offerings that will deliver EV customers a holistic ecosystem that supports their choice of electrified transportation.

By educating and offering products such as renewable energy certificates (RECs) and residential solar photovoltaic systems to its ActiveE customers, BMW brought its corporate sustainability strategy to its customers, further extending the sustainability value chain to be truly end-to-end in nature. BMW partnered with Green Mountain Energy Company, the country’s longest-serving renewable energy retailer, to offer ActiveE drivers RECs to cover the estimated electricity used to charge their ActiveEs. Customers who purchased RECs avoided an estimated 9,900 pounds of carbon dioxide over the course of their two-year lease. BMW also partnered with solar power provider Real Goods Solar to offer ActiveE drivers discounted solar photovoltaic panels for their homes, which will allow them to generate their own clean energy to offset the fueling costs of their ActiveEs.


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