Car News

Challenge! My Mustang is Better Than Yours

We all know the value of having something that represents us perfectly, right? Well, today, Ford is putting car design in YOUR hands with a new online customizer website for the 2012 Mustang.

“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”

Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500 and check out the finished product from five different camera angles. Naturally, Ford has set it up for you to save your work of art as desktop wallpaper, i.e. your own personal automotive vision board.

Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization.

“Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what’s possible,” said Jim Owens, Mustang marketing manager. “The interactive aspect also adds a whole new dimension and lets more people get in on the fun.”

The Ford site also incorporates social media, letting you share your ‘Stang via facebook– go ahead, make ’em jealous. But be careful: A Facebook “battle mode” lets users go head-to-head to see who has the best-looking car. After posting your Mustang to your Facebook wall, you can accumulate votes that will be tallied on a leaderboard.

Of course, for those intent on making their custom car a reality, a downloadable PDF offers a detailed list of all the real parts used to create your particular virtual Mustang.

That said, we can safely say that the 2012 Mustang Boss 302 does not need an once of customizing to look well, boss. Check out our Mustang test drive and then surf on over to ford.com/cars/mustang to let your imagination run wild.

 

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