The holiday weekend is coming up fast and you know what that means, right? BBQs, fun, and the Essence Music Festival. Held in New Orleans every July 4th weekend, the Essence Music festival has become much more than just a music conference, both for attendees and corporate sponsors, like Ford.
Speaking of which, Ford is returning for the third consecutive year as the exclusive automotive partner of the 2011 Essence Music Festival. Usher, Kanye West and Mary J. Blige are slated to headline the festival, with main stage performances by Jill Scott, Chaka Khan and El Debarge. Touted as the largest African American music and culture event in the U.S., the Essence Music Festival attracts an estimated 250,000 participants– a benchmark of New Orleans tourism.
As a proud and active partner of the festival, Ford has created special opportunities for the city of New Orleans and festival attendees, including the chance for one festival attendee to win the keys to an all-new 2012 Ford Focus, a vehicle that gets up to 40 mpg; an exclusive broadcast with The Steve Harvey Morning Show; and celebrity autographs at the Ford Motor Company booth inside the convention center each day.
Just as visitors to the 2010 Essence Music Festival had the chance to get behind the wheel of such vehicles as the 2011 Ford Edge, this year’s attendees will be able to test drive such vehicles as the 2011 Ford Explorer, North American Truck of the Year, and the all-new 2012 Ford Focus.
In addition to the opportunity to win the keys to the Ford Focus, Ford is also giving festival goers the chance to win cool prizes inside of the Ford booth and take part in an exclusive broadcast with SiriusXM live from the Ford main stage. As part of the continued partnership with SiriusXM, Essence Music Festival attendees can listen in on celebrity interviews and secure autographs from some of their favorite artists during the festival.
As Ford’s Multicultural Marketing Manager Shawn Lollie explains, the Essence Music Festival is a strong partnership that offers tremendous opportunity when it comes to awareness of Ford products within the African American market, particularly African American women.
“We’ve found that the Essence festival is an excellent opportunity to interact with thousands of individuals from across the country and to share the news on the latest and greatest in Ford’s vehicle portfolio, such as the 2011 Ford Explorer and our all-new 2012 Ford Focus,” says Lollie. “Our interactive and experiential displays will enable African Americans from across the country to get close to our products and brand to experience the amazing gas mileage, style, safety and technology.”
See you there?