Want a lil peepshow action? Shhhhh … MINI’s got you covered.
The always fun-loving, cheeky, and mischievous automotive brand, MINI has revealed its new Roadster (2-seat convertible) model in a … shall we say … “racy” way. Yes, indeed we shall.
Just a block from the famed Kodak and Theatre, MINI promises “Live and Exotic Topless Thrills 24/7” at the MINI Roadster Peepshow Spectacular. MINI has taken over a corner store on Hollywood Blvd. and masked all the windows for a 25-day long series of, er, revealing shows where passers-by are encouraged to take a peek.
Each show is triggered whenever a passing spectator presses one of the “peep” buttons on the display, rolling back a window blind and unveiling the MINI Roadster as it rotates slowly on a turntable, complete with a disco ball above, music and smoke– just like a real peepshow booth. Colored neon lighting has also been placed throughout the Peepshow to illuminate the Roadster even more.
Passers-by in this pedestrian-friendly area are being lured to the Roadster Peepshow by storefront signage with racy messages such as: “Bada Bing, Bada Boom,” “Open 24 Hours” and the simple, tempting command to “Peep Here.”
“The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI,” said Jim McDowell, Vice President MINI USA. “Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”
The MINI Roadster Peepshow Spectacular is surrounded by hot nightlife spots including MyHouse, Teddy’s, Tropicana Bar, Mood LA, East Lounge, Supper Club, Roxbury and Rolling Stone LA.
For a free “peep” at the new MINI Roadster, fans in the Los Angeles area should visit 7046 Hollywood Blvd @ N Sycamore Ave before April 22.