Hip Hop Legend Doug E. Fresh Opens the 2017 New York International Auto Show with Toyota

Today (Saturday, April 15, 2017), Toyota will turn its focus from cars to stars at the New York International Auto Show as Legendary Hip-Hop Artist and Original Human Beat Box Doug E. Fresh will perform on the Toyota Live Stage.

Doug E. Fresh will take the audience on a musical journey back to the 80’s with his note-perfect imitations of drum machines, effects and samples of hip-hop classics.  Doug’s sound like the Toyota brand transcends language and culture moving people both young and old.

Doug E. Fresh, a native of Barbados, was raised in New York and feels a special bond to returning home to perform on opening day of the New York International Auto Show mixing Hip-Hop and cars.  Doug says, “Hip-Hop is supposed to uplift and create, to educate people on a larger level and to make a change.  And, we love to listen to music in our rides.  So why not turn up the volume live on stage with Toyota?”


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