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Infiniti Sweeps Technology at Montreal Auto Show

As Infiniti celebrates its 25th anniversary, the automotive company sweeps the Montreal International Auto Show taking both “Best New Technology” awards by the Automobile Journalists Association of Canada (AJAC).

The Direct Adaptive Steering and Predictive Forward Collision Warning technologies represent the brand’s commitment to inspired performance and are both found, as world’s first technologies, on Infiniti’s new Q50 sports sedan, winner of AJAC’s 2014 Best New Luxury Car (over $50k).

“It is a thrill and an honor to have so many of Canada’s top journalists recognize these worlds-first technologies and their impact to not only the industry, but also the benefits to the individual driver,” said Wendy Durward, Director of Infiniti Canada. “The Infiniti Q50 sports sedan represents our commitment to finding new levels of inspired performance. Having AJAC recognize it as the best new luxury car over $50,000 as well as name two of its technologies as the best of the year is great feedback that we’ve done just that.”

The Best New Innovation Technology 
This award recognizes an innovative technology whose primary purpose is not specifically safety related. Infiniti won this category for its Direct Adaptive Steering technology – an aircraft-inspired industry first that allows the driver to choose exactly how the wheel feels in their hands.

The Best New Safety Technology 
This award recognizes a technology whose primary purpose is to enhance road safety in any form. Another world-first, Infiniti’s Predictive Forward Collision Warning technology won this class for its ability to warn the driver of risks that lie beyond the driver’s field of view. The system does this by not only sensing the relative velocity and distance of a vehicle directly ahead, but also of a vehicle travelling in front of that one (two cars ahead).

More information on AJAC and the best New Technology Awards can be found at

Q50 Design: An Inheritance of Riches

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