VIVMag, a leading women’s luxury lifestyle media brand, and home of its revolutionary, exclusively all-digital, award-winning magazine, appoints Jocelyn R. Taylor publisher of VIVMag and its associated properties. VIVMag was founded in 2006 by global entrepreneur and Fiji Water Founder, David H. Gilmour, who is also owner of its parent company Zinio, where the world reads, interacts with and explores the largest selection of magazines across the most popular reading devices. No other platform provides global access to more than 4,200 magazine titles covering every major genre, industry, specialty and hobby.
Taylor is a media industry veteran with a track record of success in growing luxury and lifestyle brands. Throughout her thirteen-year career in publishing, Taylor has cultivated deep relationships in the luxury brand space, and has developed a keen intuition for what appeals to an audience to drive readership.
“We’re excited to have Jocelyn join our team, at a time of high growth for VIVMag,” said Doug Carlson, VIVMag
CEO. “Her passion and enthusiasm for driving consumer and brand experiences is a great fit for the VIVMag brand.”
Most recently, Taylor founded JRT Multimedia, LLC, a full-service luxury brand marketing and media agency. Prior, Taylor was the publisher of UPTOWN Magazine where she grew annual advertising revenue and expanded the readership from a regional base to a nationally circulated ABC-audited publication covering urban centers throughout the country. Taylor has also held executive roles for BLACK ENTERPRISE, Gotham, Hamptons and Los Angeles Confidential Magazines and Odyssey Couleur travel magazine.
“We’re excited to have Jocelyn join our team, at a time of high growth for VIVMag,” said Doug Carlson, VIVMag CEO. “Her passion and enthusiasm for driving consumer and brand experiences is a great fit for the VIVMag
In her new role, Taylor will be focused onbuilding long-term, strategic brand relationships and advertising partnerships for the entire VIVMag entity. Advertising partners will continue to benefit from highly customized, visually rich and interactive marketing opportunities. Each opportunity will be carefully designed to drive audience awareness and preference among VIVMag’s affluent, stylish, educated readership.
“This was a natural transition for me in that luxury, within the premium brand industry, has always been about refined style and taste and not about ethnicity,” said Taylor. I am thrilled about the VIVMag opportunity. With the unparalleled cutting-edge technology, developed by the brand’s talented team, I will be able to bring rich and unique strategies to life for our advertisers’ brands and elevate the experience for our audience who want to engage with them.”
Taylor celebrates her new role at VIVMag by extending a special invitation for all to explore VIVMag for free by visiting vivmag.com/vip2 and entering VIP promo code VIV3690. Visitors will receive two free issues. VIVMag is published bi-monthly, and is currently accessible through a number of convenient channels – interested readers can explore VIVMag through their dedicated iPad app, inside Zinio’s free app available through the iTunes store, and at vivmag.com from any Mac or PC. Versions for other operating platforms are coming soon.