The car/celebrity tie-ins continue with award-winning actor Laurence Fishburne. The icon will soon lend his inimitable voice to TV ads for Cadillac. The ads will launch during the upcoming Rose Bowl (Jan. 1, 2011). The ads are a component of Cadillac’s new “Red-Blooded Luxury” campaign. “We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011,” said Don Butler, vice president for Cadillac marketing. Fishburne, a noted screenwriter, director and producer, has been awarded both Emmy and Tony Awards as well as being nominated for an Academy Award.