Diane Da Costa, Celebrity Curly Textured Expert, and author of TEXTURED TRESSES, is launching SimpleeBEAUTIFUL Westchester, the first curly texture boutique and salon located in downtown White Plains.

SimpleeBEAUTIFUL is a multi-cultural lifestyle brand that offers expert beauty advice, hair care education, and products for all hair types and textures. The boutique is scheduled to open July, 2011 and will be located at 445 Hamilton Avenue, Suite 100 #8 in the Sola Salon Studios, New York State’s first commercial suite especially built to accommodate beauty professionals.

“My dream of opening an informative full service beauty boutique has arrived, and this salon is the place to ‘Look. Feel and Be’ SimpleeBEAUTIFUL!”

The cozy salon will boast a team of beauty consultants and curly textured experts, trained exclusively by Ms. Da Costa. SimpleeBEAUTIFUL Westchester, will offer Ms. Da Costa’s signature Precision Cutting: Perfectly-Imperfect Technique and Natural Styling Techniques, custom color blends, and professional consultations. The PHYTOand PhytoSpecific hair care product lines, which provide botanical treatments for all hair types, will be used exclusively at the shampoo bar and retailed in the boutique.  Diane will also offer PhytoSpecific’s all natural, non-lye, relaxer for those who are looking to relax yet keep a bit of texture. Available in two levels, the relaxer is a safe and effective way to achieve unparallel results.

With the ever increasing popularity of curly texture hair care lines, SimpleeBEAUTIFUL Westchester will offer clients an opportunity to receive expert advice, test and make informed decisions about selecting products that will achieve the best look while cultivating healthy hair.

“My purpose is to assist clients in truly understanding the versatility of textured tresses!” says Ms. Da Costa. As an added boutique feature, the SimpleeBEAUTIFUL BRIDES team will dedicate Sunday’s to glamorizing brides. Hair and make-up artists, as well as licensed estheticians will provide consultations and trial styling, complete with makeup, eyebrow and eyelash applications for all women.

 

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