super bowl spots, TV Ads

Lincoln’s 2013 Super Bowl Ad, by Jimmy Fallon?

Lincoln’s #SteerTheScript commercial is coming up soon, but here is a preview of the journey you’re in for. Check out interviews, photos, and follow along for the big reveal at In case you haven’t heard, the will be the first commercial written entirely through social media via Twitter. Jimmy Fallon asked his followers to tweet responses to his questions about road trips, which ultimately created the script. Over a three-day period in December, viewers were asked to provide their most outrageous road trip experiences 140 characters at a time. The best contributions were chosen from more than 6,000 tweets to create a 30-second spot that will run during the third quarter of the big game and tease a long-form 90-second version available on

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