Mercedes Gets SMART

Ladies, aren’t SMART cars just the cutest?  Well, now they have some luxury car clout too.  Mercedes-Benz USA just announced a dedicated team that will be responsible for the sales, marketing and distribution of SMART products in the United States.  The distinctive SMART product line consists of four models in the U.S.: the gasoline-powered SMART fortwo in coupe (in “pure” or “passion” configuration) and cabriolet bodystyles as well as an all-electric version of the SMART fortwo coupe. Over 47,000 smarts have been sold in the U.S. to date.

Heading up the smart team as general manager will be Tracey Matura. Matura is responsible for the brand’s distribution, sales and marketing activities. She has worked for MBUSA for 16 years, predominantly in the legal and retail areas, most recently as general manager of strategic retail development where she was responsible for the MBUSA dealer network. She was ranked one of the “100 Leading Women in the North American Auto Industry” by Automotive News this year.

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