The scene at Mercedes-Benz Fashion Week Swim heated up recently as fashion insiders got a glimpse of the all-new 2012 Mercedes-Benz C-Class Coupe, which made its southern debut at South Beach’s The Raleigh, home to the 5-day invitation-only event from July 14-18, which features a sizzling array of swim runway shows.
This year’s line-up featured a host of international designers presenting their 2012 collections including LUXE, by Lisa Vogel, Diesel, Beach Bunny Swimwear, L*Space by Monica Wise, Caffé Swimwear, Mara Hoffman
Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, and Luli Fama.
“Mercedes-Benz Fashion Week Swim attendees can always count on seeing unique swimsuit style concepts for the firsttime that represent designer labels from around the world,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “It sets the stage to premier our latest designs like the all-new 2012 C-Class Coupe to those on the cutting-edge of fashion.”
The new C-Class Coupe made a splash poolside, steps from the iconic Raleigh pool, where the fashion elite congregated during Fashion Week Swim to see and be seen.
The C-Class coupe delivers a combination of a modern and youthful aesthetic with the style and sophistication of a Mercedes-Benz vehicle, a design concept that captures the overall tone of Mercedes-Benz Fashion Week Swim. Featuring unique compact proportions, a low silhouette and athletic lines, the C-Class Coupe is for the ambitious, ready to succeed in their next adventure. Packed with innovation, the vehicle offers a comprehensive level of driver support and protection including a number of driver assistance systems, ranging from ATTENTION ASSIST drowsiness detection to optional LANE KEEPING Assist. The C-Class Coupe keeps the driver connected with standard wireless Bluetooth, USB interface, SIRIUS weather information and destination search via Google. There is a choice of three models, including the powerful C63 AMG.
For more, visit miami.mbfashionweek.com