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MINI Cooper Contributes to the Arts

MINI/Goethe-Institut Curatorial Residencies Ludlow 38

The design of the MINI Cooper is nothing if not artistic, so it makes sense that they’d contribute to the creation of the arts.  Ludlow 38 is the downtown satellite for contemporary art of the Goethe-Institut New York.  Since it first opened in 2008, Ludlow has gradually expanded and now offers several residencies so art curators can hone the craft of creating a good art exhibit.

By Tamara Warren

The  MINI/Goethe-Institut Curatorial Residencies Ludlow 38 officially opens on Feb. 24. The first exhibition, curated by Tobi Maier, will feature work by Franz Mon and Waldemar Cordeiro and is the beginning of three-year commitment by MINI, to support the ongoing downtown New York City contemporary art space.

MINI elected to become involved with the space after a long history with the Goethe Institute and supporting art-based programming initiatives. “It’s about doing meaningful things in the arts,” said Thomas Girst, who heads up Cultural Communications for the BMW Group. “We’ve been partners with the Goethe Institute for over a decade.  It’s so well set up worldwide.”

The small space is devoted to exhibits that allow German curators to explore the surrounding city. “They first approached us with Ludlow 38 and we thought it was perfect for MINI.  It’s charming and beautiful,but its avante garde and cosmopolitan,” Girst said. (source)


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