You remember the Toyota Avalon, don’t you? We all had someone in our family who loved that car along with it’s unique styling and dependability. Well, the Avalon is back with a vengeance for 2013!
“People use the word ‘redesign’ a lot,” says Munier Sharrieff of Burrell Communications, “but this is technically a brand new car.” Burrell Communications is the multicultural ad agency responsible for the innovative “Only The Name Remains” series of TV commercials currently starring the 2013 Toyota Avalon and actor Idris Elba.
The campaign also puts you in the driver’s seat– literally. When users visit OnlyTheName.com, they will have the option of completing the Toyota Avalon adventure as the driver of the car, taking over the role of Idris Elba and catching the bad guy. Not only is the digital experience fun, it also has the added benefit of teaching you more about the unique features of the car.
Click the photo to try it!