As is Porsche wasn’t cool enough already, now it’s got even MORE cool factor, courtesy of a couple new awards from Kelley Blue Book.
Yup, Kelley Blue Book, a provider of new-and used-car information, recently announced Porsche as the winner of two 2012 Brand Image Awards: the Coolest Brand and Best Performance Brand.
The 2012 Brand Image Awards are based on consumer automotive perception data collected by Kelley Blue Book, which surveys more than 12,000 shoppers each year via the Brand Watchstudy hosted on Kelley Blue Book’s kbb.com. The Brand Watch study analyzes new-vehicle shoppers’ perceptions of brands and the factors that influence their vehicle-purchasing decisions.
“We hold these awards in high esteem,” said Detlev von Platen, president and CEO of Porsche Cars North America. “Since they are based solely on consumer perspectives and backed by a trusted source like Kelley Blue Book, receiving not only one, but two 2012 Brand Image Awards is one of the most rewarding ways to receive brand accolades and recognition.”
This is the fifth year Kelley Blue Book has conducted the Brand Image Awards and the second time that Porsche has won the Coolest Brand and Best Performance Brand categories. In addition to winning the two aforementioned categories in 2010, that same year Porsche was also voted as the luxury brand with the Best Exterior Design. It just goes to show how important auto cad classes are for designers to take.
“With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book’s 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers.” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book.
Kelley Blue Book presented the awards to Porsche executives during the New York International Auto Show’s press days, where the Porsche revealed its first-ever U.S. production Diesel model, the Cayenne Diesel SUV and the all-new, third-generation Boxster S sports car.