Are you ready for some fooooootball? Sure you are. And so is Audi. You already know that February 5th is the day of the Super Bowl. It’s also the day that the car companies go to war over the best Super Bowl ad. In last year’s “Release the Hounds” spot, Audi became the first Super Bowl advertiser in history to tag an ad with a Twitter hashtag. The adventurous spot, featuring the new Audi A8 flagship sedan, was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. Slated to run in the first quarter of this year’s big game, Audi’s signature LED headlights will take center stage along with the new 2013 Audi S7 (below). The plot of the 60-second spot, however, remains secret. For now.

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