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REVEALED: Mercedes-Benz 2013 SL 550 Roadster

As Hollywood’s elite gathered to honor this year’s most celebrated stars at the Kodak Theater yesterday for the 84th annual Academy Awards, Mercedes-Benz USA was stepping out in high style with its own impressive talent. The all-new 2013 SL 550 Roadster. This sixth generation SL, was introduced during this year’s Oscar broadcast with a 60 second TV spot (shown here). “The new SL is totally redesigned with innovation and styling that breaks new ground in the category,” said Steve Cannon, president and CEO, Mercedes-Benz USA. “The Oscars is a great moment to kick off this campaign, which artfully portrays the historical significance and beauty of the SL as the new model steps into the spotlight to create the next chapter in a storied legacy.”

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