In June, Cadillac returned to co-sponsor the 2013 American Black Film Festival (ABFF) again– this time as a premiere sponsor. Over the years, Cadillac has gradually increased their support of the ABFF, one of the most noteworthy film festivals for African-Americans in the country. As a Premier Sponsor, Cadillac not only provided shuttle service from the primary hotel to the various movie theaters showing the ABFF films, they also hosted a Cadillac Lounge that provided daily entertainment and celebrity appearances. The biggest news, however, is that Cadillac gave an award at ABFF as well.
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