We all know that Steve Harvey has swag and now his car does too– at least on screen.
The new 2013 Ford Taurus SHO will hit movie screens across the country as part of its integration into Screen Gems’ highly anticipated film “Think Like a Man,” based on Steve Harvey’s best-selling book. The sure-to-be-hilarious movie opens in theaters on April 20.
The new 2013 Taurus, arriving in dealerships now, will be part of a scene that features Meagan Good’s character Mya and Romany Malco’s character Zeke as they get ready to head out for an evening on the town. Moviegoers will be able to watch Zeke use the upgraded MyFord Touch entertainment system to set the mood for the date in addition to showing off the Taurus SHO’s powerful 365-horsepower, 3.5-liter EcoBoost engine.
“This marks not only the first time the new Taurus SHO will appear in a major motion picture, but also a first when it comes to the MyFord Touch entertainment system being spotlighted in a film,” said Crystal Worthem, Ford manager, Brand Content & Alliances. “This movie integration is a great opportunity for us to showcase the new 2013 Ford Taurus SHO to an audience that has traditionally been a purchaser and enthusiast of the Ford Taurus brand.”
The film, based on Steve Harvey’s best-selling book “Think Like a Man,” follows four interconnected and diverse men whose love lives are shaken up after the ladies they are pursuing buy Harvey’s book and start taking his advice to heart. When the band of brothers realizes they have been betrayed by one of their own, they conspire using the book’s insider information to turn the tables and teach the women a lesson of their own.
“The Taurus SHO was an ideal match for us because our film showcases progressive and professional guys showing their smarts and savvy while attempting to navigate the dating world,” said Will Packer, producer of “Think Like a Man.” “The 2013 Taurus and its features were an organic fit for these characters.”
The film is directed by Tim Story and executive-produced by Steve Harvey, Rushion McDonald, Rob Hardy and Glenn S. Gainor. For more information, visit thinklikeaman-movie.com.
As part of promotional efforts tied to the film, Ford launched a co-branded 30-second promotional spot that will air on TNT and TBS in addition to co-branded radio spots that will run on the “Michael Baisden Show.” In addition to the TV and radio efforts, Ford kicked off its social media activities tied to the film, which will include the chance for Facebook fans to check out exclusive video clips and images from the film online.
“The Ford brand has been integrated into a wide number of films in the past, and this happened to be an amazing opportunity for us to partner with Screen Gems on a movie that made perfect sense for the Taurus brand,” said Worthem. “Of course, the opportunity to be associated with a film that involves one of our Ford partners, comedian Steve Harvey, made this integration an even more natural fit for us as we look to generate awareness around the new 2013 Taurus in the market.”
Nice. Of course, the looks of the Ford Taurus SHO are no laughing matter.