The Gucci Fiat 500; Match Your Purse & Car

Fiat 500 by Gucci Advertising Campaign with Natasha Poly.

On September 8, the first day of New York’s Mercedes-Benz Fashion Week (widely regarded as Fashion’s Night Out), the Gucci lovers of the world will rejoice. That’s when Fiat will unveil their new Fiat 500 by Gucci limited-edition models.

Customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, these special editions of the Fiat 500 and 500 Cabrio are more than a little sexy.

“In the 50s, the Fiat 500 created a style revolution when it first hit the road,” said Frida Giannini. “It quickly became the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci’s 90th anniversary year.”

Want to know what it looks like? Check out the video teaser. Naturally, both the Fiat 500 by Gucci and the Fiat 500c by Gucci include a signature Gucci green/red/green stripe, chrome “Gucci” signatures, interlocking “GG” hubcaps and, get this, brake pads that have been painted in the signature Gucci green.

Fashion Week is SO not ready.

Want your own? Can do. The 2012 Fiat 500 by Gucci will be available nationwide in December! For more information, visit

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