Car Reviews

Toyota’s 5th Door Tour

Jimmy Mac in front of his car.

Jimmy Mac Rocks Toyota’s 5th Door Tour

By Libb Erty
The Toyota Matrix 5th Door Tour pulled in at the USA Crits Bicycle Racing Finals in Las Vegas this past September with two live exhibitions from urban/multicultural BMX company, Bulldog Bikes-the brainchild of CEO Jimmy Mac.

The Toyota Matrix blog site, The5thdoor.com, is packed with information about Bulldog Bikes BMX events that are taking place across the country. The5thDoor features five black male Bloggers who share their exploits in the realms of biking (Jimmy Mac), food (Chef Roble), fashion (Ouigi Theodore), gaming (CJ Peters), and film (James Spooner). Each blogger also got the opportunity to design a Toyota Matrix to their exacting specifications.

Mac, the self proclaimed “Russell Simmons” of the action sports world, founded the company in 1998. Bulldog Bikes has created an innovative BMX brand that blends the energy and culture of hip-hop with punk rock and the passion and edge of BMX action sports … all wrapped up in an urban attitude. Based out of NY, Mac says that he  gets inspiration for the designs of his BMX bike frames from the cultural diversity of the Big Apple.

The theme of the Toyota Matrix Tour (Rebuild.Dismantle.Explore.) is a natural fit for the eclectic NY manufacturer. “My inspiration is riders and consumers who don’t want to be put into a box,” says Mac. “They want to be themselves and not a clone.”

Bulldog Bikes generates 45 million media impressions per year, sells to retailers worldwide and has broken down the cultural walls of action sports. Their bikes have appeared in Black Enteprise, the New York Times and Complex magazine. Bulldog Bikes not only manufactures bikes, but also sponsors riders who compete in all disciplines of BMX racing. Their team consists of world champion BMX racers, X-Games athletes, and renowned street riders.

Deeply rooted in giving urban youth access to information about financial development, Mac supports the National Foundation for Teaching Entrepreneurship, which teaches youth about the skills that are needed to build successful businesses. As a part of the Toyota Matrix 5th Door Tour, Toyota donates $10,000 to the charity of each blogger’s choice. Through advocacy of the Foundation and his successful action sports company, Mac is determined to cultivate a generation of independent thinkers.

“Bulldog is not just a company, it’s a way of life,” says Mac.

For more information about the bloggers and future Toyota Matrix 5th Door Tour events, visit the5thdoor.com.

For more information about the Toyota Matrix, visit Toyota.com.

Reprinted from UPTOWN Online.

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