Car Reviews

Toyota Supports Alvin Ailey

Venza and Ailey Team Up for the Arts

In celebration of Alvin Ailey American Dance Theater’s 50th Anniversary, Toyota will become Ailey’s Official Vehicle Partner during the U.S. portion of the Company’s 50-city global tour.

Toyota’s new 2009 VENZA will be spotlighted in five major markets, debuting with the Ailey Company’s March 18th opening at the Los Angeles Music Center’s Dorothy Chandler Pavilion, as well as appearing onsite during Ailey engagements in Houston, TX; Chicago, IL; Brooklyn, NY; and at Ailey at the Apollo!, a special benefit evening at Harlem’s world famous Apollo Theater, “where stars are born and legends are made.”

“We are thrilled to welcome Toyota VENZA as a new partner during this historic 50th Anniversary Tour,” stated Sharon Gersten Luckman, Ailey Executive Director. “Toyota’s support will help bring to U.S. audiences the beauty, power, and passion that are Ailey hallmarks.”

For five decades, Alvin Ailey American Dance Theater has been inspiring audiences world-wide with breathtaking artistry that uses the African-American cultural experience and the American modern dance tradition. “Toyota is excited to have VENZA join forces with Alvin Ailey as the Official Vehicle for their 50th Anniversary Tour – it’s a rich partnership that represents shared values,” said Dionne Colvin, Toyota National Manager Advertising. “The new 2009 Toyota VENZA personifies a duality of style and performance that is reflected in the beauty of Alvin Ailey’s modern dance.”

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VENZA will provide the Ailey audience with an immersion into living media with a re-creation of the ‘Faces’ TV ad developed by Burrell Communications Group via the art installation entitled “Are You VENZA?”. The art installation will merge sculptural artwork from the African Diaspora reflective of the VENZA’s attributes, with archival Ailey posters through different time frames that visually represent the Company’s history. Colvin explains, “VENZA’s integration into the tour respectfully pays homage and celebrates Ailey’s extraordinary artistry, providing a unique retrospective.”
Toyota believes that an auto company can also be a vehicle for change today – and for the future.  “Toyota’s commitment to diversity is reflected in partnerships with many highly respected minority organizations throughout the country,” says Fay Ferguson, co-CEO of Burrell Communications (Toyota’s African American Agency-of-Record). “Designating VENZA as the Official Vehicle Partner of Alvin Ailey American Dance Theater underscores Toyota’s commitment in supporting arts and culture, community growth, and enrichment within African-American communities.”
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Photo Caption (L to R): Dionne Colvin, Toyota; Judith Jamison, Alvin Ailey; Danielle Benjamin, Toyota. Photo via Newscom.

For more about the Venza, CLICK HERE

Reprinted from UPTOWN Online.

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