Toyota and Discovery Education just announced the launch of the Toyota Teen Driver Video Challenge. It’s a competition that asks high school students across the country to create a unique two-minute video describing how they would encourage safe driving among their peers. The challenge is one part of Toyota and Discovery Education’s joint program, called Toyota Teen Driver– a comprehensive online destination offering educators, students and parents a variety of tools designed to help teens stay safe behind the wheel.
The new Toyota Teen Driver Video Challenge encourages students to address responsible driving behavior among their peers. Judged on the creativity expressed in their video and uniqueness of their content, entries will be narrowed down to ten finalists by experts from Discovery Education. The ten finalists’ videos will then appear on the Toyota Teen Driver website and Facebook page during a “fan voting” period where the public will be invited to vote to determine the grand prize winner. The grand prize winner will receive a $20,000 cash prize (!) and the remaining nine finalists will each receive $1,500 in cash. Students in grades 9-12 can submit their two-minute videos on the Toyota Teen Driver web site through February 16, 2012.