By Natalie Goode
Calling all artists! Did you know that your twitter thumbs can also double as paintballs? No lie. By tweeting using the #MakeYourMark hashtag you could’ve a hand in creating a live art installation, which was featured at the 2015 South by Southwest music festival in Austin, Texas.
Toyota recently teamed up with REVOLT TV to hold a two day ‘Make Your Mark’ contemporary art installation. The installation included a 2015 Toyota Corolla encased in a glass shield and behind it was a blank canvas.
With each #MakeYourMark tweet “six robotically controlled paintball markers” inside the glass case were shot at the canvas, creating a colorful and continuously changing backdrop. According to Toyota, approximately 4,500 synchronized paintballs were utilized to create this contemporary art.
For those of you who were lucky enough to be SXSW festivalgoers, you might’ve noticed that you could also take part in the Toyota light writing photo booth, where marking your finger with a light activated the paintball guns in the art installation.
Chicago artist Rahmaan Statik (below) designed the installation artwork and Brightline Interactive offered the technology. Four original pieces of art were created during the two-day live art display.