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VIDEO: BMW’s Guggenheim Lab

Pay attention, New Yorkers! You don’t want to miss this museum, er, exhibit.

The BMW Guggenheim Lab launches in New York from August 3 to October 16, 2011.

What is it? The BMW Guggenheim Lab is a mobile laboratory traveling to nine major cities worldwide over six years. The Lab addresses issues of urban life through free programs and public conversation. Its goal is the creation of forward-thinking solutions for city life.

Over the Lab’s six-year migration, there will be three distinct mobile structures and thematic cycles. Each structure will be designed by a different architect, and each will travel to three cities around the globe. The theme of the Lab’s first two-year cycle is Confronting Comfort—exploring notions of individual and collective comfort and the urgent need for environmental and social responsibility.

Part urban think tank, part community center and public gathering space, the Lab is conceived to inspire public discourse in cities around the world and through the BMW Guggenheim Lab website and online social communities.

The public is invited to attend and to participate in free programs and experiments at the Lab. In addition, the BMW Guggenheim Lab website and social communities provide opportunities for participants around the world to engage with and to contribute to the ideas and experiments generated by the Lab.

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