During the 2015 Detroit Auto Show we caught up with Molly Peck, who serves in the role of Director of Marketing for Buick at General Motors. For those of you who have been paying attention, you may have noticed that Buick has been making lots of strides in terms of their aesthetic appeal and overall swagger. That’s due, in no small part, to Peck. Here, she talks to us about marketing, automotive beauty and an innovative ad campaign that was actually created by consumers.

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