Social media has given everyday people the chance to share their opinions, information and talent. Nissan recently launched a unique social media contest which challenged fans to create 15 second Instagram and Vine videos about the brand new 2014 Nissan Versa Note. The responses were amazing, but only three were selected as winners. A six-second journey from the city to the beach, a whimsical, old-school video game experience and a unique transformation from freehand sketch to vehicle in motion are three of the amazing visual adventures created by participants in Nissan’s “Your Door To More” video contest. The short videos are included in a national television commercial for the Note. The winners? Matt Fogarty (Camp Hill, PA)., Haley Yuen (Edison, NJ), Andrew Jive (Brooklyn, NY), all of whom also won $1,000 Amazon.com gift cards!
“We’re still trying to figure out the smoke and mirrors used to create several of the videos,” said Jon Brancheau, vice president, Marketing, Nissan North America. “This was a good social media experiment and a great way for Nissan to promote the all-new Versa Note.” The 2014 Nissan Versa Note, by the way, is a sporty, 40 MPG hatchback intended to reflect the active lives of its target buyers. It also has best-in-class interior volume so there is more room to store things.